What it costs
Published, because you should not have to sit through a call to find out whether you can afford me.
The retainer
€4,000
Per month, starts this week
New ads into test every week, each one run against whatever is currently winning. The fee does not move with your budget, so scaling the account costs you nothing extra.
- New ad creative into test every week
- Every ad run against the control that is winning
- Losers cut, winners scaled, written down
- The page those ads land on, iterated with them
- A dashboard joining your store's revenue to the ad spend
The funnel build
€2,500
Three days
Fifteen native ads across two or three competing angles, and the advertorial they point at, delivered in three days. Paid upfront, before any monthly work starts.
- Fifteen native ads, ready to run
- Two or three angles to test against each other, from customer research
- The advertorial those ads land on
- Tracking, checked before the first euro is spent
The audit
Free
20 minutes, on a call
We get on a call and I open your ad library while you watch, then the page your ads point at. You get the answers live and you can argue with them, which is the part a recording sent to your inbox cannot do.
- Your best and worst ads, named
- Why the winner wins and the rest do not
- Where the click is lost after the ad
- Three ads to test this week
- The recording, yours to keep either way
Listed largest first. You start at the bottom of it: book the call, we do the audit on it, and if the build and the retainer make sense we agree them there. Nothing above the audit is something you buy from a page.
One number, for both jobs
€4,000 a month, flat, whatever the account spends. It buys the same work either way: the ads, the page they land on, and the weekly test against the control.
Billed in advance, the same number on the same date every month. It never moves with your budget, so there is never an invoice you did not see coming.
| What it takes | Bought separately | Here |
|---|---|---|
| Media buying retainer | €2,500 to €5,000 a month | Included |
| Creative studio or freelancer | €2,000 to €4,000 a month | Included |
| Advertorial and landing page | €1,500 to €3,000 a build | Included |
| Someone making the two talk to each other | Nobody does this | Included |
| Every month | €6,000 to €12,000 | €4,000 |
Before you decide
What the number has actually bought
8.63x
return on ad spend, up from 2.24x
213
purchases from 788 euro of spend
€3.70
per purchase, on 15 euro a day
“A mutual friend pointed us in the right direction and it was the best advice we got. Clean, efficient, no confusion. Completely satisfied with the quality and the results.”
8.63x
return on ad spend, up from 2.24x
On testimonials
One quote, because one client has written one. The rest of this page is the account itself, including the ad that spent 71 cents and sold nothing.
600+
Sites judged at the national web awards
Main jury member, reviewing UX, accessibility and performance across every industry in the country. The same eye goes over a landing page before a euro is spent on it.
47
Ads written, made and shipped
Across six briefs in health, beauty and wellness, every one of them on the page below and every angle carried across a dozen executions.
7
Advertorials live and reachable
Not mockups and not a deck. Seven pages deployed and still up, each one linked so you can read the whole argument before you call.
turskakozmetika. Meta Ads Manager and Shopify, May to June 2026.
Read the case→Spending less than €5,000 a month?
Then the retainer is the wrong thing to buy, and that is a capacity limit rather than a judgement: five clients at a time means each one has to carry its share of the week.
Buy the build on its own. Fifteen ads, the advertorial and the tracking, in three days, for €2,500 once. You run it, you keep all of it, and there is no monthly fee. Come back when the spend justifies it.
“What am I paying for in a quiet month?”
New creative into test, continuously, against the control that is currently winning. That is the work whether the account is having a good month or a bad one.
You do not have to take my word for the volume, which is what the dashboard is for: your store's orders and revenue beside the ad spend, over the same window, with every creative tested underneath. Return measured against your books rather than against Meta's own attribution.
The guarantee
A creative that beats your best ad on click-through rate, within 60 days.
Tested against your current winner as the control. If I do not find one, month three is free, and I keep producing and testing at no charge for up to 60 more days until I do.
I will not guarantee return on ad spend, and you should be wary of anyone who does. Return depends on your product, your pricing, your checkout and your margins. Click-through rate measures one thing: whether the creative stops the scroll. That part is entirely mine.
What it asks of you
- Ad account access within three business days of signing
- Creative approvals within three business days of delivery
- No change to the offer, pricing or landing page during a live test
- At least €5,000 of monthly ad spend maintained
The rest of the terms
Starts this week, ninety-day term
Work begins the week you sign, not a quarter later. The ninety days are the commitment, not the lead time: they carry the build, the launch and the first testing cycles. After that, thirty days notice and no cancellation fee.
You keep everything
Every creative, the page, and the research documents, organised and export-ready, whether you stay or leave.
Five clients at a time
A real constraint, not a tactic. Past five, the creative volume that makes this work stops being possible.
Billed in advance
The same number on the same date every month. It does not move with your budget, so there is never an invoice you did not see coming.
Start by booking the call.
Twenty minutes with your account open on the screen. You keep the recording either way.